Podcasting

Building Awareness and Feeding the Content Engine

Podcasting is a low cost way to engage with thought leaders and potential customers in our ICP, with a secondary focus on potential lead generation. It's unlikely that podcasting will be a direct lead generation vehicle for us. Instead we're using it as a long term tool to build brand awareness, thought leadership, and creating valuable audio content that can be repurposed.

• Podcast Concept and Format Refinement
  • Refine the podcast's theme, target audience, format, and initial episode ideas.
  • Align the podcast theme with your core value proposition and target audience pain points (defined in Phase 1).
  • Refine the format (interview-based, solo, co-hosted, etc.). Interview-based aligns with engaging your ICP and thought leaders.
  • Build guest list (industry experts, potential partners, even satisfied customers later on).
  • Refine episode structure and length.
  • Success is a documented podcast concept, target audience, format, and a list of at least 5-10 potential episode topics and guests.
• Content Repurposing
  • Extract valuable content from podcast episodes to fuel other marketing channels.
  • Transcribe podcast episodes.
  • Create blog posts summarizing key insights or expanding on topics discussed.
  • Generate social media quotes and snippets.
  • Potentially create short video clips.
  • Success is repurposed content (blog posts, social media assets) derived from podcast episodes.
• Performance Monitoring
  • Track podcast downloads, listenership, and gather qualitative feedback to inform future content and strategy.
  • Monitor download numbers and listenership data on the hosting platform.
  • Solicit feedback from listeners and guests.
  • Analyze which topics and guests resonate most with the audience.
  • Success is regular reports on podcast performance and a log of feedback received.