CEO Role

Visionary and Spokesperson
At this stage, you’re the face of the company to global partners, major customers, and possibly public markets. You spend a significant amount of time evangelizing the brand, shaping industry trends, and talking to analysts.

Strategic Capital Allocator
You decide where to invest for future growth—whether in new product lines, M&A, or geographic expansion. You might also be entertaining offers from potential acquirers or underwriters for a public offering.

Culture and Innovation Champion
You guard against bureaucracy. You promote an environment where great ideas can bubble up from anywhere. You also ensure your leadership team and their sub-teams remain aligned with the company’s core values.