Marketing

Role in Specialized
Marketing is segmented into brand, demand generation, product marketing, and possibly field marketing. Each group focuses on a specific aspect—be it top-of-funnel brand awareness or mid-funnel lead nurturing.

Objectives
Deliver a consistent pipeline of qualified leads, maintain strong brand positioning, and support product launches. You also own metrics like MQL to SQL conversion rate and ROI on various campaigns.

Areas of Specialization
Specialized roles might include a marketing operations lead, a product marketing manager for specific verticals, and a partner marketing manager. You also track more advanced metrics in a marketing automation system integrated with CRM.