Outline
1to100 is a factory for B2B SaaS companies
We systematically build and scale enterprise focused B2B SaaS companies
We run on a standard, shared approach and infrastructure covering development, GTM and operations
We provide teams that can operate in that model today and launch a company in a few weeks
Build Your Company
We own a company together
The primary way we make money is through ownership stakes in the B2B SaaS companies
Those can be companies we fully develop or where we partner with entrepreneurs
As the companies become worth more money, and eventually have a liquidity event, we make money
This gives us 100% alignment with entrepreneurs we work with
This keeps our focus on building high-quality, scalable businesses NOT just lots of businesses
In this model we do seek to cover our hard development and GTM costs – like paying people – but everything is provided at cost
In this model we typically own
Everything for companies that we start
Split the primary equity with a founder for companies with start with partnering entrepreneurs
You pay us for to work for you
For companies that want to retain concentrated ownership we can build companies of fee for service basis
Our operational model doesn’t change here – we still take a very active role in the company across strategy, operations, development and GTM
The difference is here you just pay us to do that
This model works for companies that have the cash on hand to fund the buildout of the company and want to retain equity ownership
What’s right for you?
Depends on the company
It tends not to be exactly one of the models above but something that makes sense for each situation
We look at the team, we look at the companies progress, we look at that capital needs and propose something back
We own a company together
The primary way we make money is through ownership stakes in the B2B SaaS companies
Those can be companies we fully develop or where we partner with entrepreneurs
As the companies become worth more money, and eventually have a liquidity event, we make money
This gives us 100% alignment with entrepreneurs we work with
This keeps our focus on building high-quality, scalable businesses NOT just lots of businesses
In this model we do seek to cover our hard development and GTM costs – like paying people – but everything is provided at cost
In this model we typically own
Everything for companies that we start
Split the primary equity with a founder for companies with start with partnering entrepreneurs
You pay us for to work for you
For companies that want to retain concentrated ownership we can build companies of fee for service basis
Our operational model doesn’t change here – we still take a very active role in the company across strategy, operations, development and GTM
The difference is here you just pay us to do that
This model works for companies that have the cash on hand to fund the buildout of the company and want to retain equity ownership
What’s right for you?
Depends on the company
It tends not to be exactly one of the models above but something that makes sense for each situation
We look at the team, we look at the companies progress, we look at that capital needs and propose something back
Run Your Company
1to100 provides two primary software frameworks to the market of B2B SaaS companies
Baseplate is a reusable SaaS application framework
Baseplate is open source and freely available
Forge is the software layer that allows you to quickly assemble basepalte applications, build out a company and operate it effectively
It’s meant to be a single software infrastructure that let’s you run your company
Companies built in the 1to100 “factory” start with Baseplate as their foundation, paying software license fees to use this robust pre-built infrastructure.
Baseplate provides out-of-the-box implementations of common SaaS features (from user authentication and role-based access control to subscription billing and analytics), so startups can launch faster and on a reliable tech stack.
We use the recurring revenue here to support further building out Baseplate and Forge so we’re constantly upgrading our fundamentals for all portfolio companies.
1to100 provides two primary software frameworks to the market of B2B SaaS companies
Baseplate is a reusable SaaS application framework
Baseplate is open source and freely available
Forge is the software layer that allows you to quickly assemble basepalte applications, build out a company and operate it effectively
It’s meant to be a single software infrastructure that let’s you run your company
Companies built in the 1to100 “factory” start with Baseplate as their foundation, paying software license fees to use this robust pre-built infrastructure.
Baseplate provides out-of-the-box implementations of common SaaS features (from user authentication and role-based access control to subscription billing and analytics), so startups can launch faster and on a reliable tech stack.
We use the recurring revenue here to support further building out Baseplate and Forge so we’re constantly upgrading our fundamentals for all portfolio companies.
Content
1 to 100 is a factory for B2B SaaS companies. What that means:
We build and scale B2B SaaS businesses using a standard, repeatable model.
We run on shared code, infrastructure, systems and methods so teams don’t rebuild the same foundations for every company.
We provide teams that do this all day every day so we can go from idea to company in weeks.
The idea that drives all that is simple: B2B SaaS companies spend a huge amount of their early stages rebuilding the same systems and making the same decisions over, and over, and over again. That stuff provides no value to the company and detracts from the work that matters: solving a compelling, concise business problem and shipping a sticky product customer will pay for.
A factory is a system that reliably and consistently turns inputs into outputs. The input here is a compelling business problem, an expert operator and a willingness to grind. The output is a proven B2B SaaS company ready to scale like crazy. Reliability means we’re highly confident in the outcome and we achieve that by having a well structured set of processes and systems. Consistently means we get the same results across many company creation cycles.
The core of the factory model is two complimentary pieces of technology: Baseplate and Forge. Baseplate is an open-source framework for rapidly building enterprise-grade B2B SaaS applications. It uses a standardized stack (Next.js + PostgreSQL, React + Material UI, deployed on Supabase) and includes built-in implementations of common SaaS needs like authentication, role-based access control (RBAC), customer management, billing integration hooks, configuration management, and logging. Forge is the control software for building an application and business on the Baseplate framework. Two key forge modules: Product Forge is a series of AI agents that quickly build a prototype application. Growth Forge builds out and manages execution of GTM strategy.
Our scope includes ensuring companies we build actually make money. We know, quaint. This includes defining, implementing and driving into the market subscription-model components — tiers, adoption strategy, and integrated sales and product strategy.
How We Work With Companies
In any partnering scenario we seek want to ensure three things are true:
Alignment – We all win and lose together. No one person can win when others can lose.
Equity Oriented – We seek to build the underlying value of the business (equity value) on a substantive, long-term basis. We want to build giants tomorrow not settle for mice today.
Practically Works – We need to pay direct costs for people, tooling and early GTM execution. We want to keep those “at cost” and “low cost” for as long as possible.
Option One – We own a company together
This is the model built around shared upside. We make all our money through ownership stakes. Two scenarios where this happens are (i) we start a company internally and own the whole thing or (ii) we build with partnering entrepreneurs and split equity with them. This is a good fit if:
You want a true operating partner
You want speed and leverage without funding everything as services
You want a team that will push for operating discipline (because the business needs it)
Option Two – You pay us to work for you
This is for teams that want to keep ownership tightly held. In this case you fund the build and the operating support directly. We still operate like partners: strategy, operations, product, GTM. This is not “send tickets and wait.” This lets you retain full ownership. This is a good fit if:
You have cash available (or budget) to fund buildout
You want to keep equity concentrated
You want a hands-on operating team, not a vendor
What’s right for you?
In practice we tend not to choose option one or two but blend them together in a thoughtful process. We do that be looking at:
The team, skills, experience and likelihood of success
Current progress and traction
Capital needs and constraints
Time-to-market pressure
Risk profile
Then we propose a structure that matches reality.
FAQs
Are you a dev shop?
No. We’re operators using shared infrastructure and repeatable GTM + ops playbooks. The goal is to build a company, not complete a project.
Will our company still feel distinct if we use shared infrastructure?
Totally. Your difference comes from the core business problem you solve. Nobody cares about your user management screen. They care about the application specific thing they can now do that they couldn’t do yesterday.