AI-Driven Outbound

Implement AI-powered tools to enhance and personalize your outbound outreach efforts, focusing on efficiency and reaching highly targeted segments within your ICP.

This phase leverages technology to scale outreach while maintaining a degree of personalization. The choice between current tools and Tenacia adoption will depend on budget, integration needs, and the demonstrated success of earlier lead generation efforts.

  • ICP Refinement for Outbound
    • Refine Ideal Customer Profile (ICP) with specific criteria suitable for targeted outbound.
    • Based on learnings from previous phases (especially website engagement and any initial leads), identify key attributes and triggers that indicate a strong potential fit.
    • Develop specific target account lists or segments.
    • Success is a highly specific and well-defined target account lists or segments for outbound.
  • Tool Selection and Setup
    • Instantly as the primary outbound prospecting tool
      • Implement the "slow campaign ramp feature" to gradually increase sending volume
    • Leverage AI to personalize each outreach message at scale
      • Use Clay or other to generate personalized elements for each prospect
  • Create a Multi-Touch Sequence
    • Initial personalized email
    • Follow-up emails (2-3) with valuable content
    • LinkedIn connection requests (for prospects who open emails)
    • Personalized LinkedIn messages after connections
  • Video Personalization
    • Use SendSpark to mass create custom videos
      • Record a single video template
      • Layer in personalization elements (recipient's name, company website screenshot)
      • Send these personalized videos through email campaigns
      • Track viewing metrics and engagement data
  • Outbound Campaign Execution and Monitoring:
    • Launch and actively monitor outbound campaigns, tracking key metrics like open rates, click-through rates, and replies.
    • Execute targeted outbound campaigns based on your defined ICP segments and messaging.
    • Continuously monitor campaign performance within the chosen platform.
    • Track leads generated from outbound activities within your CRM.
    • Success is active AI-driven outbound campaigns and regular performance reports.