GTM Framework

The GTM framework defines the sales and marketing model we utilize at 1 to 100 and in our portfolio companies.  This assumes that you have completed the items below from the strategy framework:

• Solution Overview - The essence of why your product exists, how it changes a customer’s day‑to‑day reality and who it is targeted at.
• Market - The sections of the market that we are going to sell to.
• Personas - Detailed representations of our target stakeholders.
• Competition - Direct and indirect competitors.
• Keywords - The key terms and phrases your target audience uses when searching for solutions related to yours
• Call-to-Actions (CTAs) - The primary actions you want your target audience to take at different touchpoints.
• Content Pillars -  Content topics that will resonate with the Personas and are relevant to your solution.

With those things in place our GTM Framework focuses on building the following in this order:

• Written Style Guide -  Defines how we communicate in writing
• Visual Style Guide - Defines how we communicate visually.   Often built in conjunctions with your Core Digital Infrastructure.
• Core Digital Infrastructure - Your website and basic digital marketing tools to capture and nurture leads. 
• Founder Driven Marketing - A basic process for founder driven marketing.  As part of building this out we'll get you into a cadence of regularly publishing content across a variety of channels.
• Advanced Marketing - With the basics in hand engage in any of a variety of advanced marketing activities.