Operations

Role in Repeatable
Operations starts to separate into IT (for internal tools and infrastructure) and Revenue Operations (RevOps) for sales/marketing systems. You manage a growing stack of SaaS tools, data security, and process mapping.

Objectives
Ensure internal systems run smoothly as the headcount grows. Create efficient workflows between marketing and sales, and a robust CRM environment that supports data-driven decisions.

Areas of Specialization
RevOps might handle pipeline analytics, tool integrations, and process optimization. IT could handle device management, network security, and scaling internal resources. You formalize data privacy and compliance structures (GDPR, SOC 2, etc.) if relevant to your market.