Why Does Your Strategy Lives in 10 Different Places?

Bit of a personal frustration here. For years, when we defined strategy, the same pattern repeated. We made some documents – a vision deck here, a set of OKRs buried in a project tool, market notes hidden in an email thread, and a wiki page no one cares about. We declared we had a strategy but I got no alignment. I got chaos and lots of whining.

My experience isn’t that we lacked strategy – it was that strategy was diluted as there wasn’t a single place where it all lived with a clear hierarchy running form mission to personal OKRs. When strategy gets too broke out every function interprets it differently.

I’m taking a crack at addressing that with a new companion tool – StrategyForge. That’s an integrated flow that helps leaders quickly define, refine, and iterate on corporate strategy in one live, connected workspace. We’re starting with B2B SaaS, but the need is universal: a single source of truth for strategy that evolves as fast as your business does. I’d love feedback from any business leader wrestling with this challenge—what would make your strategy system truly work for you?