Implement AI-powered tools to enhance and personalize your outbound outreach efforts, focusing on efficiency and reaching highly targeted segments within your ICP.
This phase leverages technology to scale outreach while maintaining a degree of personalization. The choice between current tools and Tenacia adoption will depend on budget, integration needs, and the demonstrated success of earlier lead generation efforts.
- ICP Refinement for Outbound
- Refine Ideal Customer Profile (ICP) with specific criteria suitable for targeted outbound.
- Based on learnings from previous phases (especially website engagement and any initial leads), identify key attributes and triggers that indicate a strong potential fit.
- Develop specific target account lists or segments.
- Success is a highly specific and well-defined target account lists or segments for outbound.
- Tool Selection and Setup
- Instantly as the primary outbound prospecting tool
- Implement the “slow campaign ramp feature” to gradually increase sending volume
- Leverage AI to personalize each outreach message at scale
- Use Clay or other to generate personalized elements for each prospect
- Instantly as the primary outbound prospecting tool
- Create a Multi-Touch Sequence
- Initial personalized email
- Follow-up emails (2-3) with valuable content
- LinkedIn connection requests (for prospects who open emails)
- Personalized LinkedIn messages after connections
- Video Personalization
- Use SendSpark to mass create custom videos
- Record a single video template
- Layer in personalization elements (recipient’s name, company website screenshot)
- Send these personalized videos through email campaigns
- Track viewing metrics and engagement data
- Use SendSpark to mass create custom videos
- Outbound Campaign Execution and Monitoring:
- Launch and actively monitor outbound campaigns, tracking key metrics like open rates, click-through rates, and replies.
- Execute targeted outbound campaigns based on your defined ICP segments and messaging.
- Continuously monitor campaign performance within the chosen platform.
- Track leads generated from outbound activities within your CRM.
- Success is active AI-driven outbound campaigns and regular performance reports.