CEO Role

Hands-On Execution
As CEO, you’re the head of everything by default: lead salesperson, product visionary, customer support rep, and chief evangelist. You should spend your days talking to customers, coding (if that’s in your skill set), or orchestrating your team’s efforts. You have a direct hand in solving immediate crises.

Vision and Storytelling
You’re also the main storyteller. You’re pitching investors, energizing the team, and explaining to the world why your product matters. This includes crafting your brand narrative, refining your pitch deck, and building relationships with early adopters who will champion your product.

Organizational Architect
Even though you’re in the weeds, you must start laying the groundwork for structure. Keep a close eye on team dynamics, identify key hires you’ll need soon, and begin drafting lightweight processes so your company doesn’t buckle under growth. Your role is to ensure short-term survival and momentum while setting up the skeleton of a future organization.