Product

Role in Specialized
Product teams might be organized by functional area, product line, or user persona. They coordinate with multiple departments to ensure alignment and incorporate feedback from various channels, including direct customer input, competitive research, and analytics.

Objectives
Develop and iterate on a roadmap that supports expansion into new markets or deeper penetration of existing ones. You keep an eye on profitability, user experience, and competitive differentiation.

Areas of Specialization
Dedicated product managers, UX designers, data analysts, and product marketers. Processes become more formalized—like adopting advanced project management tools, running design sprints, and systematically tracking product usage data.