Operations

Role in Specialized
Operations often splits into IT, RevOps, DataOps, and various other specialized ops roles. RevOps is critical here, unifying data and processes across marketing, sales, and CS. IT manages internal infrastructure, security policies, and productivity tools.

Objectives
Ensure every department has the systems and data they need to excel. Drive integration among different platforms (CRM, marketing automation, support tools) so leadership can track company-wide performance in near-real-time.

Areas of Specialization
You may see roles like a business systems analyst, a marketing operations manager, a sales operations manager, and an IT director. Cybersecurity, compliance, and data governance become larger concerns.