Recruiting

Role in Repeatable
Recruiting becomes a more structured process. You have a defined employer brand, job descriptions, and an interviewing process that’s somewhat consistent across roles.

Objectives
You need to scale headcount in sales, engineering, and possibly marketing. You also need to fill any leadership gaps. You want to maintain high hiring standards while ramping up volume.

Areas of Specialization
A small recruiting team or an external recruitment partner may handle candidate pipelines. They might specialize by function—one recruiter focuses on tech roles, another on go-to-market. You also likely have a formal applicant tracking system.