Development

Role in Repeatable
The dev team transitions from ad-hoc coding to more formal Agile or similar methodologies. There’s a heavier emphasis on code quality, testing, and maintainability, as the product scope expands.

Objectives
You’re building out features that serve a wider user base, ensuring reliability and uptime. With more customers, you have to focus on scalability and performance. Downtime or bugs become more expensive as you grow.

Areas of Specialization
Devs might split into backend, frontend, QA, and DevOps roles. There’s likely a dedicated environment for staging and testing. Continuous integration and deployment processes become standard to handle rapid iterations without breaking things in production.