Product

Role in Market Leader
Product teams juggle multiple roadmaps—some features target the enterprise, others the SMB. Cross-segment synergy is crucial, but so is building specialized features that keep each segment happy.

Objectives
Roll out segment-specific solutions or modules. Integrate user feedback from multiple geographies or industries. Maintain a cohesive core product architecture that can adapt quickly.

Areas of Specialization
Dedicated product managers for each segment or solution line. Specialized roles in user research, data science, and machine learning might exist. The product organization might have a clear hierarchy with directors or VPs overseeing various product lines.