Objective

At the Market Leader stage, the goal is dominating your chosen segments. You’ve specialized your teams and solutions to address the unique needs of each segment. This might mean different feature sets, marketing campaigns, or even separate channels for each segment.

Expansion of your Serviceable Addressable Market (SAM) is another key objective. You want to methodically add new segments or markets, ensuring you can serve them without neglecting your existing customer base. Ideally, you keep net dollar retention high while entering new areas.You also aim to solidify your multi-year strategy. You might introduce new products, expand internationally, or explore mergers and acquisitions. The objective is to future-proof the business and set it on a clear trajectory to become a permanent fixture in the market.