Marketing

Role in Market Leader
Marketing is highly segmented. You might run distinct campaigns for enterprise vs. mid-market vs. SMB. You also invest heavily in brand awareness, analyst relations, and content marketing to sustain thought leadership.

Objectives
Position the company as the top choice in each segment. Execute advanced account-based marketing (ABM) for enterprise deals while running automated inbound funnels for smaller customers. Maintain brand consistency across segments.

Areas of Specialization
You might have a segment marketing manager for each vertical or region, a robust events team for conferences, and a public relations function to manage speaking engagements and influencer marketing.