Objective

Efficient, Consistent Growth is the headline. You want to show that you can grow revenue steadily while keeping CAC in check or even improving it. This is a key factor for public markets or large acquirers, who want to see sustainable business fundamentals.

Cash Flow Positive or Near-Positive. Another objective is to reach or approach cash-flow breakeven, showing that you can fund continued growth from operations. Even if you’re still investing heavily in expansion, you demonstrate discipline in resource allocation.

Global and Segment Coverage. By this point, you’re targeting multiple market segments, possibly across various geographies. You want to demonstrate you can manage that complexity with well-structured teams and processes.