Marketing

Role in Efficient
Marketing is large-scale, data-driven, and global. You have regional teams, advanced CRM integration, and possibly run multi-million-dollar campaigns or sponsor major industry conferences.

Objectives
Drive brand dominance in each segment and region, while maintaining strong ROI on campaigns. Expand into new geographies with a proven playbook that can be customized locally.

Areas of Specialization
You have a complex org chart: brand marketing, digital marketing, field marketing, ABM, content marketing, product marketing, and analytics. Each group runs sophisticated campaigns measured with advanced marketing attribution models.