This guide serves as comprehensive overview of all the common functional areas that are built out in B2B technology companies. The guide spans every common function — from the Office of the CEO to the nitty‐gritty of IT and business systems. Each functional area is explored in depth with a goal of helping you understand what each one does and why it’s important.
Primary Functions
Primary functions are the core building blocks of a B2B technology company. They include roles from the Office of the CEO to Product, Development, Sales, and Marketing. Each function carries out its distinct responsibilities—from strategic oversight and investor relations to product management and customer success—forming the backbone of your business.
These functions collaborate by converting strategic vision into actionable steps. The Office of the CEO sets a clear course and aligns board and investor interests. Sales and marketing drive customer acquisition while Product, Development, and Quality Assurance build and refine the solution. Customer Success and Support nurture relationships to foster long-term growth.
Together, these functions form a well-oiled machine. They exchange vital insights and coordinate efforts so that every decision is backed by data and market feedback. This collaboration accelerates innovation, optimizes operational efficiency, and ultimately drives sustained revenue growth.
Supporting Functions
Supporting functions form the infrastructure that ensures the primary functions perform at their best. Functions like People, Recruiting, Finance, and Operations create a stable environment by managing talent, financial resources, and business systems. They take care of the behind-the-scenes details, ensuring legal, ethical, and efficient management of the organization’s internal processes, allowing primary functions to focus on core growth initiatives.
These functions work in concert to support strategic decision-making and operational execution. For instance, People and Recruiting attract and develop talent, which is vital for driving innovation in Product and Development. Finance and Legal safeguard the company’s assets and provide financial clarity, while Operations and Business Systems streamline workflows across Sales, Marketing, and Customer Success. Their coordinated efforts create a resilient, agile organization that can swiftly respond to market changes.
Supporting functions help drive growth by enabling a culture of continuous improvement and accountability. By providing accurate data, robust systems, and consistent processes, they eliminate friction and facilitate seamless collaboration across the business. This supportive ecosystem not only enhances operational efficiency but also strengthens the company’s ability to innovate and scale sustainably.