Finance

Role in Repeatable
Finance becomes more proactive, forecasting cash flow, ARR growth, and burn rates. You might hire a full-time controller or a finance manager if you haven’t already. You start producing monthly or quarterly financial statements for your board.

Objectives
You need to ensure you can fund growth, whether through revenue reinvestment or an upcoming financing round. You also aim for better insight into departmental budgets. Finance tracks metrics like CAC payback, customer lifetime value (LTV), and runway to support strategic decisions.

Areas of Specialization
You may establish an FP&A (Financial Planning & Analysis) function—at least in a small way. They specialize in building robust models, analyzing unit economics, and scenario planning for future product or market expansions.