Marketing

Role in Repeatable
Marketing becomes more systematic, focusing on multiple channels: inbound content marketing, targeted outbound campaigns, partnerships, and maybe some early paid acquisition. You start using a marketing automation platform to manage leads and measure ROI.

Objectives
The goal is consistent lead generation at a predictable cost, while refining messaging to match a broader ICP. Marketers also align closely with sales to ensure lead handoff is smooth and the quality of leads remains high.

Areas of Specialization
You might see specialized roles like a content marketer, a digital marketer, and a marketing ops specialist. Marketing now invests in data analytics tools to track funnel metrics (CPL, MQL to SQL conversion, etc.) and optimize spend.