Communication Tools and Paradigms

• E-mail – Google Workspace
  • We can add SuperHuman on top of this as we get some scale and start to think about increasing efficacy of e-mail
  • In the meantime the core G-mail driven functions of Gemini look pretty good
• Instant Messaging – Slack
  • For both quick instant messaging, persistent threads and workspaces
• Video Conferencing –  Google Meet
  • Default to all meeting being driven on Google meets and all meetings being recorded
  • Recorded creates a repository for us
• AI Agent in Video
• Marketing Automation – HubSpot
• CRM – Hubspot
• Service – Hubspot Service Hub
• Scheduling – Hubspot Scheduler
• Website – Hubspot CRM
  • Integrated approach versus doing this in a separate app (WordPress)
  • Ability to create integrated landing pages
  • All you need is someone to create a theme for you
• Analytics – Google Anlytics or Hubspot Analytics
• Payments – Hubspot Payments v. Stripe?
  • Strip is far more widely used
  • Yet Another System
• Integrations
  • HubSpot
    • Stripe
    • Google Workspace
    • Quickbooks Online

Project Management

• Project Tracking – Trello
  • Track progress, manage tasks, and communicate effectively within the team
  • Yes, we’ll eventually end up on Jira but we find that starting with simple Trello boards for MVP projects is a “good enough” approach
• Project Documentation – Confluence
  • Wiki driven definition and setup of projects
• Communication – Slack
  • Maintain open and clear communication channels within the team.
• Note: This specification provides a general framework. Specific requirements and implementation details may vary depending on the project’s specific needs and complexity.