Domain Expert (You)
The Domain Expert, you, are the cornerstone of the founder brand strategy. You’ve got industry knowledge and practical experience to create authoritative articles, thought leadership pieces, and key takeaways. By using large language model (LLM) prompts as a starting point, we can rapidly generate drafts of articles, then applies their domain-specific insights to refine and shape the content into something both accurate and compelling. Your expertise ensures each publication reflects the most current and relevant knowledge in the field, positioning the your company (and you) as a trusted voice.
Beyond producing high-quality articles, the Domain Expert collaborates closely with marketing, design, and social media teams to tailor each piece for publication across multiple platforms—from the company’s WordPress site to LinkedIn, Medium, and Substack. They review the final copy for tone, accuracy, and brand alignment, while also making sure the content resonates with the pain points and interests of the target audience. This dual role of content creation and editorial oversight guarantees that messaging is both impactful and consistent.
As the principal author, the Domain Expert stays current with emerging trends and insights, incorporating these into an ongoing editorial calendar. They gather feedback from analytics and engagement metrics to refine future topics and angles, ensuring each new article and social media snippet continues to deliver value. In doing so, they not only guide the organization’s thought leadership but also help maintain an efficient content production workflow—one that seamlessly integrates AI-generated ideas with expert-level review and curation.
CMS Developer
The CMS Developer is primarily responsible for creating a visually appealing and user-friendly website that effectively showcases articles, resources, and calls to action. Their expertise in theme customization, layout design, and plugin integration ensures that each new piece of content—whether a blog post, a set of key takeaways, or embedded multimedia—is displayed in an engaging and intuitive manner. They also maintain the overall brand integrity of the website, making sure that elements such as typography and color schemes remain consistent.
The CMS Developer oversees site performance and functionality. This includes optimizing load times, ensuring mobile responsiveness, and troubleshooting any technical issues that may arise. They work closely with content creators to implement SEO best practices—like meta tags and structured data—so that articles rank well on search engines, helping to drive both organic and referral traffic.
As part of an ongoing publishing cycle, the CMS Developer updates the site’s architecture to accommodate new sections or features—such as dedicated areas for syndicated content or event sign-ups—while integrating analytics tools to measure effectiveness. Their role spans from the initial conceptualization of layouts and user flows to the continual refinement of these elements based on performance data and user feedback.
Where do you hire them? ScaleArmy, Upwork or similar outsourced solutions. This doesn’t need to be an expensive North America based part of your team – they can be anywhere in the world and often it’s better if they live on complimenting time zones as they can develop and post content for you while you’re sleeping.
Social Media Designer
The Social Media Designer crafts the visual elements that bring articles, short-form videos, and key takeaways to life across various platforms, such as LinkedIn, X (Twitter), Facebook, Instagram, and TikTok. They develop platform-specific graphics, thumbnails, and visual teasers that capture attention within seconds, driving followers to engage with or click through to the full content. Through their design expertise, they help maintain a cohesive brand identity across every social channel.
In addition to creating eye-catching imagery, the Social Media Designer collaborates with marketing and content teams to ensure that each visual piece aligns with the messaging, tone, and objectives of the broader campaign. They may design carousel posts summarizing an article’s main points for Instagram, dynamic short-form videos for TikTok or Reels, or a series of graphics illustrating key takeaways for LinkedIn threads. Their focus is on enhancing the storytelling aspect of each post and elevating the written content with compelling visuals.
Because each social platform has unique format requirements and audience expectations, the Social Media Designer stays up-to-date with new features, dimension changes, and design trends. This awareness helps the brand consistently stand out in crowded feeds. By producing consistent and high-quality visuals, the designer contributes significantly to building brand recognition, improving shareability, and ultimately driving traffic back to the website’s longer-form content.
Where do you hire them? Upwork. This is a highly targeted hire that’s focused on making the visual dimension of your content sing on social media. They don’t actually need the most amazing English language skills – they need AMAZING visual design skills.
Social Media Admin
The Social Media Admin manages the day-to-day execution of a brand’s social media strategy. They schedule posts, monitor engagement, and respond to comments or inquiries across platforms—ensuring followers receive timely and relevant updates. Working closely with the Social Media Designer and content team, they coordinate the release of article teasers, highlight reels, and calls to action that encourage audience interaction.
Part of the Admin’s role involves tracking performance metrics like impressions, click-through rates, comments, and shares. Using these analytics, they assess which types of content resonate most strongly with the audience and refine future posting strategies accordingly. This might mean adjusting posting times, experimenting with new content formats (such as polls or live streams), or identifying which pieces of content warrant paid promotion to reach specific target personas.
Beyond simply posting content, the Social Media Admin serves as the online “voice” of the brand, fostering community by engaging in real-time conversations. They moderate discussions within relevant online spaces—like Quora, Reddit, or other communities—where the brand’s content is shared, always aiming to provide valuable insights and direct users back to the website’s full articles. In doing so, they help strengthen the brand’s reputation as a trusted resource and thought leader in its space.
Where do you hire them? Upwork, ScaleArmy. Here we’re looking for someone that has lots of experience just DOING. They are highly organized, can track lots of parallel track and post content effectively for us..
SDR
The Sales Development Representative (SDR) is the first point of contact for many potential customers. They handle inbound leads generated from various marketing efforts, such as content marketing, digital advertising, and website inquiries. A primary responsibility would be to promptly and professionally engage with these leads, qualify them based on your Ideal Customer Profile (ICP), and educate them on the company’s core value propositions.
In addition to initial lead engagement, the SDR schedules sales meetings between qualified prospects and the sales team. As part of this process the SDR typically does some level of discovery and qualification with the prospect to help more fully inform a “formal” discovery meeting with the prospect by the sales team. During these calls the SDR asks about the prospect’s specific needs and challenges, provides a basic overview of the company/s solution and works through all parties calendars to get a call “booked.”
SDR’s success is typically measured by the number of qualified leads passed to the sales team and the conversion rate of those leads into sales opportunities. They need to collaborate closely with both the marketing and sales teams to ensure a seamless lead handoff process and contribute to the overall revenue growth.
Source: RooCruit, ScaleArmy
Demand Marketer Manager
The Demand Marketing Manager is responsible for the strategy, execution, and optimization of digital advertising campaigns across various online platforms. This would involve setting up specific people targeted campaigns on LinkedIn and Facebook with a focus on reaching specific, named audiences. A key aspect of the role would be continuous A/B testing of ad creatives, messaging, and targeting parameters to maximize campaign performance and optimize ad spend.
In addition to campaign setup and optimization, the Demand Marketing Manager would be responsible for analyzing campaign data and providing insights into key metrics such as click-through rates, conversion rates, and cost per acquisition. They would use this data to inform strategic decisions, refine targeting strategies, and identify opportunities for growth. This role also requires a deep understanding of ideal customer profiles and the ability to translate those insights into effective ad campaigns that resonate with the target audience.
The Demand Marketing Manager would collaborate closely with the team to ensure a cohesive and integrated approach to lead generation. They would also stay up-to-date with the latest trends and best practices in digital advertising to ensure your company remains at the forefront of effective marketing strategies.
Source: Upwork