One of the things we provide at 1 to 100 is advice. Advice on how to grow. Advice on how to change. But that advice might suck in your situation. How come?

Advice can often fall short because it rarely accounts for the nuanced differences in individual circumstances. As technology executives, our challenges are shaped by unique market pressures, organizational dynamics, and personal perspectives. What worked in one context might completely miss the mark in another. This misalignment allows people to dismiss well-meaning advice or feel disconnected from it—what’s overwhelming for one leader may seem trivial to another. Effective advice doesn’t come prepackaged; it requires adaptation to resonate and deliver value.

The real art lies in taking informed perspectives and skillfully tailoring them to specific situations. While some things on this site you may be able to implement whole cloth, with no changes, most will require work to transform into stuff that works for your organization.

This is the work we do live. That work is about helping organizations bridge the gap between abstract advice and practical application. It’s about understanding not just the “what” but the “how” within the context of their unique challenges and opportunities.